Lawcover Brand Identity Refresh and On-Going Management
The Lawcover group of companies are wholly owned subsidiaries of the Law Society of NSW. Lawcover is the only legal profession-owned, licenced and APRA regulated insurer in Australia. Lawcover insurance provides professional indemnity insurance to the legal profession.
For 10 years, Think Creative Agency was Lawcover’s long-standing, full service advertising partner. Beginning with a brand refresh back in 2013 which included a new logo, colour scheme, typography and a complete look and feel, we have been continuously implementing new designs and communication strategies across all marketing collateral, electronic marketing campaigns, course material, brochures, direct mail campaigns, podcasts, videos, photography, banners, office signage, and complete print management.
As a brand guardian, it was our responsiblity to ensure everything we produced was consistent and on brand, across all communication channels.
Services
Brand Strategy
Logo Development
Brand Identity Development and Execution
Brand Guidelines
Corporate Collateral Design
Art Direction and Strategy
Corporate Communications Materials
Annual Reports
Direct Mail Campaigns, mail housing
Infographic Design
Email Marketing Campaigns and enewsletters
Print Management
Corporate Video, Podcasts, and Photography
2023 MUSE Creative Awards
Silver, Publication - Annual Report
"The ongoing design, communications and production services Think Creative provide to the Lawcover team have seen a strengthening and refinement of the overall Brand and Communications strategy. "
Michael Halliday - CEO
Lawcover Annual Review
A key project each year is Lawcover’s Annual Report. And each year, our task is to create a fresh, but highly identifiable, on-brand design that maintains a careful balance between professional presentation and engaging content. By utilising a distinctive colour palette to create a strong brand association, each report leverages specific design cues to convey both originality and connectedness.
The use of large format charts and infographics, along with dominant graphic elements, creates an accessible design that delivers important and complex information in an easy-to-digest and engaging format.
Think Creative Agency handles the printing and distribution of the Annual Report hard copies and also manages the distribution of soft copies to all customers via eDM
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